SEO Optimization
Content Strategy & Link Earning
The Challenge
A promising travel blog was creating great content but was consistently stuck on the second page of search results for their target keywords, failing to capture significant organic traffic.
Our Approach
We executed a multi-faceted content and outreach strategy. This involved deep keyword clustering, creating comprehensive content briefs for writers, and building internal-link hubs to establish topical authority. We also ran a digital PR campaign for a data-driven post and performed expert roundups to earn valuable backlinks.
Deliverables
- 12-week content calendar
- 10 on-page content briefs
- Internal-link map
- Outreach email templates
- Tracking sheet for outreach
- On-page optimizations (titles, H1/H2s, FAQs, alt text)
Client Context
Travel blog stuck on page 2 of search results.
Project Goal
Break into the top-5 for "weekend getaways + region" keywords.
Hypothetical Results
8 Keywords → Top-5
Organic Sessions: +70%
Newsletter Signups: +35%
Project Showcase
Topic Cluster Diagram
Sample Content Brief
Internal-Link Map
Ranking Trend Line
