SEO Optimization

Technical SEO & Core Web Vitals Fix

The Challenge

A publisher site was suffering from significant crawling and indexing issues. Duplicate content was confusing search engines, and poor Core Web Vitals scores were suppressing their rankings, preventing their quality content from reaching a wider audience.

Our Approach

We conducted a deep technical audit to identify the root causes. Our strategy involved implementing canonical tags to resolve duplicate content, generating a comprehensive XML sitemap, and fine-tuning robots.txt rules. For performance, we lazy-loaded images, preconnected to critical third-party origins, and eliminated render-blocking resources.

Deliverables

Technical SEO audit document
Prioritized backlog of fixes
Before/after Core Web Vitals metrics
Configured Search Console with filters
Schema.org markup (Article, Breadcrumb)

Client Context

Publisher site with crawling and indexing issues.

Project Goal

Improve index coverage & Core Web Vitals to lift rankings.

Hypothetical Results

Indexed Pages: +28%

Average Position: +6

Impressions: +40%

Project Showcase

Search Console Coverage

Core Web Vitals Dashboard

Cards showing excellent scores for LCP, INP, and CLS

Sample JSON-LD Snippet


{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Example Article Title",
  "image": "https://example.com/image.jpg",
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Publisher Site",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "datePublished": "2023-10-26"
}