E-commerce Checkout Streamlining

The Challenge

A boutique store was experiencing a high cart abandonment rate, indicating significant friction in their checkout process. Customers were leaving without completing their purchase, leading to lost revenue.

Our Approach

We streamlined the entire process by moving to a one-page checkout to minimize clicks. We integrated modern payment options like Apple and Google Pay, introduced an address autocomplete feature to reduce typing, and designed a more intuitive UX for handling input errors.

Deliverables

• React checkout module
• Payment gateway integration (Stripe)
• Serverless functions for webhooks
• Analytics events
• QA plan covering edge cases
• Security hardening notes