Nonprofit Website Rebrand

The Challenge

An environmental NGO had a powerful mission but an outdated digital presence. Their website felt untrustworthy and complex, which was hurting their ability to attract donations and engage a wider audience through their newsletter.

Our Approach

We started with a collaborative brand workshop to define a new visual identity. This led to moodboards, a refreshed color palette and typography system, and a complete redesign of the user journey. A key focus was simplifying the donation flow to be as seamless as possible.

Deliverables

• Style guide (logo usage, colors, type scale)
• Homepage & campaign page designs
• Image guidelines
• Figma prototype with clickable donate path