SaaS Landing Page Refresh

The Challenge

A promising B2B SaaS company was facing a common hurdle: their innovative product wasn't translating into trial sign-ups. The homepage, their primary digital storefront, was failing to convert visitors, indicating a disconnect between the product's value and its presentation.

Our Approach

We initiated a comprehensive UX audit to pinpoint friction points. This analysis led to a strategic rewrite of the value proposition, making it more compelling and immediate. The core of our strategy was a complete redesign of the crucial "above-the-fold" section, creating a clear pricing comparison table, and integrating social proof blocks to build trust and credibility.

Deliverables

• Wireframes (mobile/desktop)
• High-fidelity mockups
• Component library (buttons, cards, CTAs)
• Micro-interaction specifications
• Accessibility checklist (WCAG 2.2 AA)